from a detailed bespoke strategy, to full social media management - here's everything we did to grow souter bros coffee online
Social Media Management & Strategy: Souter Bros Coffee
Our client, Souter Bros Coffee, set out to build a presence across social media channels to target both retail and wholesale coffee buyers. They're a family-run business who have seen huge growth since the opening of their coffee shop in London. They had invested in a new website to sell their coffee bags across the UK, and grow awareness of the brand.
Souter Bros Coffee wanted to grow their online presence and increase online coffee sales
THE GOAL
Analyse competitors, strengths, weaknesses and opportunities for growth.
04.
Create a complete social media and engagement strategy that will increase a number of metrics.
03.
Designing visually cohesive and engaging content to build brand recognition.
02.
Gaining a deep understanding of coffee lovers and how they buy.
01.
We created a detailed social media strategy focusing on:
OUR SOLUTION
Now, Souter Bros has a clear strategy, cohesive branding, professional copywriting and visuals, and engaging content that drives real results for their social media.
AFTER
Souter Bros had an inconsistent online presence with no cohesive branding or clear strategy, making it hard to grow and connect with their audience.
BEFORE
Take a closer look at how we brought Souter Bros to life on social media. From content which aligned with their audience, a tone of voice which matched their values and a strategy which would stop users scrolling.
Bringing the vision to life
THE TRANSFORMATION
An increase in followers, views, engagement and link clicks.
Instagram profile visits up 224% within 6 weeks of consistency.
Increased reach by 785% within the first month on Instagram.
1,600 more clicks to the website in the first month of posting
Increased engagement, followers, reach and traffic.
THE RESULTS
